Saatchi & Saatchi (DS+),

Paid Social Media Strategist

• Executing Lexus Paid Social, with budgets over $10 million.

• Implementing campaigns on multiple social media platforms to drive conversions (clicks, video views, reach, leads, and more) for the the brand.

• Generating campaigns to meet goals and KPIs.

• Translating client goals and objectives into specific actionable Social Media tactics.

• Providing budget recommendations for future Paid Social Media opportunities.

• Creating strategy decks for new campaigns and platforms.

• Delivering robust reporting and analysis for campaign performance.

• Successfully managing client expectations with consistent communication while fulfilling client’s needs.

• Working with Paid Partners, including Meta, TikTok, Pinterest, and Reddit.

• Managing Paid Social Media budgets and buyer inputs within Prisma.

• Utilizing Social Media tool Sprinklr, to build campaigns and provide reporting.

• Communicating campaign data, providing insights, and recommending next steps to clients.

• Developing new ways to lower cost, drive traffic, and as a result improve performance within campaigns.

• Establishing role within the partnership as the Paid Social Media expert, by staying informed on trends and industry best practices.

• Conducting research and data analysis if there are shifting trends in performance.

• Contributing to the internal team by taking on additional responsibilities and providing leader expertise to other team members.

• Providing new ideas to leadership on ways we could improve our business.

• Working with multiple partners on the client’s side including their data team, media team, and creative team to effectively reach their goals.